ASI Celebrates 45 Years of Helping People Find Their Way
July 8, 2010 - Wayfinding industry leader ASI is breaking out the champagne as it commemorates 45 years
of offering cutting-edge signage solutions to its hundreds of clients worldwide. From compelling digital interior signage
systems to massive exterior signage, ASI’s extensive client portfolio highlights the company’s commitment to creating
wayfinding and product solutions that meet the client’s needs.
“We practically grew up with the wayfinding industry,” said Kelly David, ASI’s director of marketing and product
management. “In fact, the term itself didn’t really exist until just a few years before ASI was formed in 1965. Since then
it’s really matured into a serious field of research and study, not to mention an entire industry, and we’re really proud to
have been at the forefront of it from the very beginning.”
Wayfinding is, of course, more than just about signage, and few companies understand this better than ASI. Its in-house
experts work closely with clients to determine their signage needs and study everything from the layout of a facility to its
traffic flow to future expansion plans. Appropriate and efficient signage requires a thorough understanding of design,
architecture, human psychology, and organizational behavior, and how all of these elements come together to direct
visitors, guests, and staff to their respective destinations.
“Even in the early years, we knew that our job wasn’t to just make and install signs,” David explained. “We’ve really
developed a unique industry and organizational expertise so that our clients go away with a full understanding of how
their signage solution will handle changing traffic patterns, communicate critical information and even reinforce brand
identity. It seems like a lot to ask of signage, but our clients understand that signage is a visible reflection of their
institutional values.”
With 45 years of experience under its belt, ASI has been at the forefront of technological advancement in the industry. It
developed the first curved-face modular signage system and pioneered the incorporation of sustainable manufacturing
processes and materials in its inventory. ASI has also embraced the use of technology to improve client consultations and
make it easy for companies to quickly reorder products through its proprietary Online Ordering Service. And of course,
with the booming demand for interior digital signage by hospitals, colleges, universities, ASI is uniquely positioned to
provide these flexible, cost-effective solutions that meet the needs of rapidly changing institutions.
Clients of ASI include JetBlue Airways, Beckman Coulter, Middlebury College, Grinnell College, Dell Children’s Medical
Center, Children’s Hospital Boston, Saint Elizabeth Regional Medical Center, Intercontinental Hotel Chicago, the Cincinnati
Zoo, the Dallas Museum of Art, and the Mark Twain House, among hundreds of others. As ASI celebrates 45 years of
success and growth, the company looks forward to more years, more innovation and more opportunities to partner with
clients to fulfill their wayfinding needs.
Wayfinding experts at ASI provide turnkey services to clients needing interior signage solutions
May 25, 2010 - ASI, the leading firm in the signage industry, understands that an efficient and easy to understand wayfinding system is critical to interior signage solutions. Today's busy customers demand more efficiencies in their experiences with the businesses they patronize, whether it's a shopping mall, hospital, school, or airport.
Now, institutions of any size have an innovative, cost-effective and flexible solution to their wayfinding needs: digital signage. With 45 years of experience and expertise behind it, ASI has always been on the cutting edge of wayfinding technology. Now, ASI has created an extensive offering of turnkey digital signage to address the market's interest for easy-to-use digital signs.
The appeal of digital signage lies in its inherent versatility. Hospitals and clinics, many of which experience almost-daily changes in their architectural layout because of expansion and construction, love the flexibility that digital signage affords them. Directional information and graphics can be modified to accommodate these changes and the resulting shift in traffic patterns, all while maintaining the facility's overall brand identity. For many visitors and patients, the healthcare environment can be stressful enough; appropriate and consistent signage provides them with the comfort and security to help them find their way smoothly throughout the facility while also minimizes staff interruptions.
Educational institutions, many of which are also experiencing the excitement and urgency of rapid change, are also discovering the distinct appeal of digital signage. The steady flow of visitors, staff, faculty, and students throughout a campus requires an intelligent and comprehensive wayfinding solution that adequately addresses fluctuating traffic patterns. In addition, digital signage can also provide news to the campus community that can be easily updated as the need arises. Donor recognition offers yet another opportunity to maximize the use of digital signage, as donor lists can be quickly amended to reflect new information.
"Digital is complex, but we have worked to develop a streamlined, user-friendly process and provide scalable systems solutions to meet our client's needs," said Kelly David, director of marketing and product management with ASI. "We recognize that each facility has unique requirements, from traffic patterns, growth plans, expansion needs, and interior architecture. There is no one-size-fits-all approach to wayfinding, so we work with our clients from start to finish to make sure that their signage works for them and with them, not against them."
ASI prides itself on its consultative approach in finding the right solution for its clients. ASI's wayfinding experts work in partnership with clients to determine everything from a facility's traffic flow to the client's unique branding needs, from the type of material used to the client's future expansion plans. To ensure the final signage solution can be properly maintained, ASI's exclusive and comprehensive Online Ordering Service makes it easy for clients to order additional products through an online catalog customized with their logos and branding requirements.
"Whether you want to update your current signage to a digital solution, you want to find out more about how to make your visitor experience more relaxing and welcoming, or you simply want to learn about sustainable signage options, we can help you find exactly what you need," said David. "It's not about adding more signs--it's more about having relevant signs that fit your environment."
ASI Launches Venus, a new Flat-Face Modular Solution
December 16, 2009 - ASI introduces Venus – a durable, contemporary interior signage system. ASI is excited to announce the addition of Venus to its interior system signage portfolio. Venus brings a unique offering to the marketplace because it brings together a contemporary flat-face system design with minimal components, which makes installation and updates easy.
Venus is comprised of an anodized aluminum extrusion body that accepts various insert applications ranging from ADA-Ready™ to paper. Also, an optional design accent bar allows a variety of placement and finish options on each sign type present.
While maintaining sustainable benefits associated with modular systems and anodized processing, Venus truly provides the platform for a flexible system through a variety of extrusion sizes, finishes, and accent and insert options.
Venus was added to our portfolio to compliment our other curved-face extrusion system – Horizon that launched mid-2009. We wanted to develop a quality product that offered similar features and benefits with a different aesthetic application. Venus provides a variety of distinguished looks for our clients and designers to implement for a complete interior signage program.
Click here for more information on Venus.
ASI Launches Helix, a Turn-key Digital Solution
November 9, 2009 - ASI is excited to provide the Helix system as its latest line of digital signage solutions. Helix is based on ASI’s extensive experience in providing digital signage to clients worldwide and was designed to streamline the complexities normally associated with digital signage by offering a complete, pre-packaged digital solution.
The industrial-grade digital displays, hardware, software and enclosures that make up the Helix line have been designed to meet the needs of architectural environments, providing much more than simple LCD or digital displays. The Helix system includes information boards, wayfinder boards, interactive (touch-screen) directories and displays, and room schedulers that are designed to work together to provide continuity of information as well as a consistent design element throughout the facility.
The content for Helix is controlled by and easy-to-use back-end, web-based administration system. Clients can access the system via the internet through a single login to make updates to content and manage the entire system remotely and easily.
Click here for more information on Helix.
ASI Partners with Mirtec
October 6, 2009 - ASI has partnered with Mirtec, a signage manufacturing company based in Israel. This partnership provides ASI with the sole distribution rights for the Mirtec sign lines in the U.S. By adding Mirtec as a partner, ASI has further expanded its already extensive and diverse product offering and now competitively offers a series of extruded aluminum sign lines.
These extruded aluminum signs come in a variety of sizes, are easily updateable and offer unlimited customization potential. Also, extruded aluminum signs offer a clean, modern look that complements any architectural environment with a variety of interior and exterior curved and flat sign types to meet wayfinding and communication needs.
“We were seeking a partner to diversify our standard product portfolio with an extrusion based system. Mirtec has proven to be a great partner, who shares our same vision of product innovation, sustainability and providing the best value in the marketplace,” states Kelly David, director of product management.
Both ASI and Mirtec are excited to work together to offer current and future signage lines to meet the demands of the marketplace.
ASI-Modulex is Now ASI
July 20, 2009 - ASI-Modulex has announced its new brand. Now known as ASI, the company maintains its heritage and full-service offerings including interior, exterior and digital signage solutions. The new ASI identity incorporates the original font used in the 1965 logo to demonstrate the heritage of the organization with updated graphic elements and text to show the innovative, forward facing outlook of the company.
ASI is a leader in the signage industry and offers products and services to companies throughout the U.S. and the world. ASI’s strategic partnerships with key organizations enable them to offer proprietary products that are unmatched in the marketplace. Additionally, ASI has the engineering, design and manufacturing capabilities to develop and introduce innovative products to meet the ever-evolving needs the industry.
The reason for ASI’s rebranding stems from its separation last year from Denmark’s Modulex A/S after being acquired by Wolfe Capital Partners of Dallas, Texas. ASI and Modulex partnership continues to be mutually beneficial, and ASI will continue to be the sole distributor of Modulex products in the U.S.
The new ASI identity incorporates the original font used in the 1965 logo to demonstrate the heritage of the organization with updated graphic elements and text to show the innovative, forward facing outlook of the company.
In addition to the new logo, ASI introduced a new website: asisignage.com. The new site is easier to navigate and includes more information specific to ASI’s products, services and capabilities.
ASI Introduces a New Curved-face Signage Solution
June 3, 2009 - ASI introduces Horizon – a smart, stylish solution for any environment. Horizon is the latest curved-face signage solution from ASI. Horizon’s smart, stylish look and decorative accents create a look usually found in higher priced custom signage. The decorative accents are available in over 140 colors or a variety of powder coated simulated wood grain finishes to complement any décor.
Horizon offers pre-defined sizes to meet the most common signage needs throughout a facility. The system is made of durable materials, meets ADA guidelines and is easily updateable – making Horizon the ideal solution for any architectural environment. And, Horizon is made from aluminum, meaning each sign can be recycled at the end of the life.
“We wanted to develop a flexible, quality product that could cross into multiple markets at an attractive price point,” says Kelly David, Director of Marketing & Product Management, ASI. “We were able to achieve this goal by focusing on quality materials and construction while keeping the design simple and versatile.”
Click here for more information on Horizon.
Dell Children’s Medical Center of Central Texas is First LEED® Platinum Hospital in the World
March 16, 2009 - ASI provided Infinity™ modular signage solution for the world’s first LEED® Platinum Hospital
ASI provided Infinity™ modular signage solution for the world’s first LEED® Platinum Hospital. Infinity is a modular signage solution that perfectly complements sustainable buildings. Infinity can be easily updated by to extend, update or repair the signage with ease without disposing of the entire sign each time a minor change is needed. To view more information on this project, click here.